Survey Logic — How to Survey Your Audience and Unlock Real Insights
As a customer, I’ve taken plenty of surveys for my favorite brands, and the best ones always have survey logic. Before I
Month: May 2025
How I create representative samples when running surveys
Talking about statistics and representative samples might not sound like the most exciting topic. I can get it. But stick with me,
How I create representative samples when running surveys
Talking about statistics and representative samples might not sound like the most exciting topic. I can get it. But stick with me,
Why Salespeople Must Avoid Becoming a Commodity in the Age of AI, Automation, and Blue Ocean Disruption
Even the most innovative product or service will one day become a commodity—but the salesperson doesn’t have to.
How close-ended questions shape your survey results
If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types offer their
How close-ended questions shape your survey results
If you’re creating a survey, you may be wondering whether to use open-ended or close-ended questions. While both question types offer their
I dug through help desk knowledge base examples — Here are my favorites and how they get results
When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service resources. In
I dug through help desk knowledge base examples — Here are my favorites and how they get results
When I encounter a tech issue, my first move is to search Google for a knowledge base or other self-service resources. In
How AI Can Unlock Customer Insights [+Expert Tips]
I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points and create
How AI Can Unlock Customer Insights [+Expert Tips]
I’ll be honest. My use of AI for customer insights is straightforward: I use ChatGPT to understand audience pain points and create